The Retail Merchandising System (RMS) developed by Unefi is a single multifunctional tool that replaces the various documents and programs currently used by retailers to execute their National Merchandising Programs. RMS assimilates all the necessary data and functions of the current lists, spreadsheets, grids, catalogues, and reports – and integrates them all into one efficient system.
Fixture-Based Merchandising Database:
Every Fixture, every floor plan, every store, every piece of available collateral is stored in the RMS database so an accurate representation of any given store’s merchandising needs is easily achievable.
An allocation is used to assign specific pieces of collateral to specific fixtures in specific stores. RMS generates accurate numbers for the printing of collateral required for every campaign. By cross referencing the number of stores involved, the type of stores involved, the type of fixtures available, and language requirements, the exact number of collateral pieces is determined. The RMS allocation tool also provides accurate collateral counts by city, province, region, or on a countrywide basis.
Product (accessory) Allocation:
Product allocation tools effectively and efficiently help build store planograms for every campaign. The Retail Merchandise prime can manage and update products easily and immediately inform stores of changes online and in real-time. Stores are able to view comprehensive product allocation plans both visually and as a list. Plus, stores can quickly respond and inform head office of any planogram discrepancies.
Store Planning and Visualization:
With RMS, the administrator can import store floor plans, populate them with the appropriate fixtures, and actually move the fixtures around within the floor plan. This completely eliminates guesswork by showing the administrator exactly what fixtures - and how many - should be present in any given stores. Administrators can also easily update current collateral in the system by placing accurate graphic representations of the collateral into the appropriate fixtures in the correct zone. This provides an accurate merchandising planogram. At the store level, managers can then log on to see their actual store plan, with fixtures in place and already populated with the current collateral the way it should appear in store. This makes it easier for store managers to make sure their stores are set up as per the planogram. They can immediately identify any elements they have not received, and simply browse the RMS product catalogue to order their missing collateral.
- Note: Unefi RMS provides “as-required” access to various stakeholders, so the store sees only the collateral intended for them and nothing else.
Notification and Compliance:
RMS facilitates all communication and documentation between Head Office and stores. With the launch of every new campaign, an email notification is sent to all parties involved, informing them to log on and review what material they should be getting in accordance with program launch dates. Store managers can access downloadable documents, templates and PDF versions of all collateral for easy reference and use.
RMS database can generate numerous reports as needed.
Accurate financial reports are maintained on collateral programs, store upgrades, the cost to add new fixtures, etc. The information can be broken down by store, by province or by region. Comparative reports can be generated to compare marketing spend against increase in loads for a particular store, province or region.
Store planning reports can be issued to accurately determine the type and quantity of fixtures involved.
Store visualization reports can be quickly generated to identify which stores have received collateral for a current marketing program, and determine which ones have or have not complied. This information allows the administrators to monitor compliance.
Allocation is simplified as print specs are automatically generated regarding the size and quantities needed. Vendor quote comparisons are also issued, allowing for easy evaluation of the best price. Packing and mailing labels are also automatically generated for fulfillment and shipping purposes.
RMS performs as a Strategic Sourcing Tool or SST. SST is defined as "a disciplined, systematic process for reducing the total costs of externally purchased materials, products and services while maintaining or improving levels of quality, service and technology." RMS allows pre-selected vendors to bid online for projects, thus ensuring you always get the best possible price from the best possible vendor.